Workfront Fusion - Cook Filmworks

Credits

Director, Writer, Producer, Editor, Animation

A Snappy Promo

I love it when a product is easy to sell. This is one of those products. Workfront provides some amazing solutions for business teams to stay connected and work efficiently, and Fusion is the cherry on top; it’s a tool they developed that integrates pretty much any app a business might use to keep things automatically synced and up to date with other apps. I should get this for my own workflow.

This project presented a fun challenge, which was to create an exciting and engaging promotional video for a huge conference in less than two weeks, using a longer script as the basis for the video. I tried out several styles in my initial animatics, then landed on this mixture of typography and graphic treatments. It’s not very often that I get to do something this punchy, so I had a great time putting it together.